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Social Media Influencers as a Sales Tool and Medium for Online-to-Offline Sales

Social Media Influencers as a Sales Tool and Medium for Online-to-Offline Sales

Sarah Seif
Copyright: © 2023 |Pages: 34
ISBN13: 9781668458440|ISBN10: 1668458446|ISBN13 Softcover: 9781668458457|EISBN13: 9781668458464
DOI: 10.4018/978-1-6684-5844-0.ch005
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MLA

Seif, Sarah. "Social Media Influencers as a Sales Tool and Medium for Online-to-Offline Sales." Marketing and Advertising in the Online-to-Offline (O2O) World, edited by Hesham Osama Dinana, IGI Global, 2023, pp. 84-117. https://doi.org/10.4018/978-1-6684-5844-0.ch005

APA

Seif, S. (2023). Social Media Influencers as a Sales Tool and Medium for Online-to-Offline Sales. In H. Dinana (Ed.), Marketing and Advertising in the Online-to-Offline (O2O) World (pp. 84-117). IGI Global. https://doi.org/10.4018/978-1-6684-5844-0.ch005

Chicago

Seif, Sarah. "Social Media Influencers as a Sales Tool and Medium for Online-to-Offline Sales." In Marketing and Advertising in the Online-to-Offline (O2O) World, edited by Hesham Osama Dinana, 84-117. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5844-0.ch005

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Abstract

According to statistics, customers at around 71% are willing to purchase products based on social media referrals. Also, by searching about products on social media such as Facebook, it shows that 71% of social media users have taken shopping actions because of seeing content posted by content creators. This chapter explores the evolution of influencer marketing as a concept, and discusses social media influencers role in the sales process online and offline as well as influencer marketing as an industry. With such growth of influencer marketing budgets and growth in industry size, and the transformation of influencers from Online third-party word of mouth tools to social commerce catalysts, the industry knows no limits and only knows innovation and finding more creative ways for integrating influencers with brands.

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