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Towards Better Understanding of Children's Relationships With Online Games and Advergames

Towards Better Understanding of Children's Relationships With Online Games and Advergames

Ali Ben Yahia, Sihem Ben Saad, Fatma Choura Abida
Copyright: © 2023 |Pages: 15
ISBN13: 9781668475898|ISBN10: 1668475898|EISBN13: 9781668475904
DOI: 10.4018/978-1-6684-7589-8.ch006
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MLA

Ben Yahia, Ali, et al. "Towards Better Understanding of Children's Relationships With Online Games and Advergames." Research Anthology on Game Design, Development, Usage, and Social Impact, edited by Information Resources Management Association, IGI Global, 2023, pp. 105-119. https://doi.org/10.4018/978-1-6684-7589-8.ch006

APA

Ben Yahia, A., Ben Saad, S., & Abida, F. C. (2023). Towards Better Understanding of Children's Relationships With Online Games and Advergames. In I. Management Association (Ed.), Research Anthology on Game Design, Development, Usage, and Social Impact (pp. 105-119). IGI Global. https://doi.org/10.4018/978-1-6684-7589-8.ch006

Chicago

Ben Yahia, Ali, Sihem Ben Saad, and Fatma Choura Abida. "Towards Better Understanding of Children's Relationships With Online Games and Advergames." In Research Anthology on Game Design, Development, Usage, and Social Impact, edited by Information Resources Management Association, 105-119. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7589-8.ch006

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Abstract

Since the child is at the heart of current managerial and ethical challenges imposed by digitalization, digital marketing to children is henceforth calling for new territories of studies in connection with the phenomenon of “gaming” in particular. This chapter favors an in-depth understanding of the child's relation with this phenomenon through an exploratory qualitative approach. Focus groups and in-depth interviews were conducted with children and their parents. Findings suggest that psychological states of users during navigation and playing are the feeling of pride, the state of flow, the experience of telepresence and the feeling of socialization. Given the specificities of this form of communication and the ethical implications, the relationship with the advergame has also been investigated.

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