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Who Are You Online?: A Study of Gender, Race, and Gaming Experience and Context on Avatar Self-Representation

Who Are You Online?: A Study of Gender, Race, and Gaming Experience and Context on Avatar Self-Representation

Robert Andrew Dunn, Rosanna Guadagno
Copyright: © 2023 |Pages: 18
ISBN13: 9781668475898|ISBN10: 1668475898|EISBN13: 9781668475904
DOI: 10.4018/978-1-6684-7589-8.ch095
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MLA

Dunn, Robert Andrew, and Rosanna Guadagno. "Who Are You Online?: A Study of Gender, Race, and Gaming Experience and Context on Avatar Self-Representation." Research Anthology on Game Design, Development, Usage, and Social Impact, edited by Information Resources Management Association, IGI Global, 2023, pp. 1938-1955. https://doi.org/10.4018/978-1-6684-7589-8.ch095

APA

Dunn, R. A. & Guadagno, R. (2023). Who Are You Online?: A Study of Gender, Race, and Gaming Experience and Context on Avatar Self-Representation. In I. Management Association (Ed.), Research Anthology on Game Design, Development, Usage, and Social Impact (pp. 1938-1955). IGI Global. https://doi.org/10.4018/978-1-6684-7589-8.ch095

Chicago

Dunn, Robert Andrew, and Rosanna Guadagno. "Who Are You Online?: A Study of Gender, Race, and Gaming Experience and Context on Avatar Self-Representation." In Research Anthology on Game Design, Development, Usage, and Social Impact, edited by Information Resources Management Association, 1938-1955. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7589-8.ch095

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Abstract

The authors conducted an experiment to determine the effects of gender, race, online video gaming experience, and the experimental context in which participants played the video game (online vs. offline vs. no information control) on avatar selection. The qualities of the avatar compared were based on eight objective differences between avatars and individuals: attractiveness, skin tone, height, girth chest size, waist size, hip size, and height. As predicted, those with online gaming experience selected avatars that were taller, thinner, and more attractive relative to their real selves than did participants with no prior online game experience. Non-white participants selected avatars with lighter skin-tones, whereas white participants selected avatars with darker skin-tones. Surprisingly, male participants selected shorter avatars than female counterparts did.

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