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Maslow's Hierarchy of Needs and Digital Wallet Usage Among Youth

Maslow's Hierarchy of Needs and Digital Wallet Usage Among Youth

Iffah Haziyah Rumaizi, Muhammad Anshari, Mohammad Nabil Almunawar, Masairol Masri
Copyright: © 2023 |Pages: 24
ISBN13: 9781668461082|ISBN10: 1668461080|ISBN13 Softcover: 9781668461099|EISBN13: 9781668461105
DOI: 10.4018/978-1-6684-6108-2.ch008
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MLA

Rumaizi, Iffah Haziyah, et al. "Maslow's Hierarchy of Needs and Digital Wallet Usage Among Youth." Digital Psychology’s Impact on Business and Society, edited by Muhammad Anshari, et al., IGI Global, 2023, pp. 179-202. https://doi.org/10.4018/978-1-6684-6108-2.ch008

APA

Rumaizi, I. H., Anshari, M., Almunawar, M. N., & Masri, M. (2023). Maslow's Hierarchy of Needs and Digital Wallet Usage Among Youth. In M. Anshari, A. Razzaq, M. Fithriyah, & A. Kamal (Eds.), Digital Psychology’s Impact on Business and Society (pp. 179-202). IGI Global. https://doi.org/10.4018/978-1-6684-6108-2.ch008

Chicago

Rumaizi, Iffah Haziyah, et al. "Maslow's Hierarchy of Needs and Digital Wallet Usage Among Youth." In Digital Psychology’s Impact on Business and Society, edited by Muhammad Anshari, et al., 179-202. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-6108-2.ch008

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Abstract

Financial technology (FinTech) has become more ubiquitous in an era of accelerating internet technology and rising e-commerce. With the increasing digitisation of the marketplace, smartphones are now used not only for communication but also as a means of payment in a number of countries. Several initiatives have been undertaken to accelerate the digital transformation of the business, including the use of digital wallets by young adults. Given the scarcity of research examining FinTech adoption from a human behaviour perspective, this study will examine the elements that motivate people to use digital wallets. Three major themes were theoretically derived using a qualitative technique and Maslow's hierarchy of needs as the research instrument. The main reasons why young adults use digital wallets were found to be “youth digitalization,” “technological anxiety,” and a “positive attitude toward technology use.”

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