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Branded Podcasts: The Return of Aural Content With Examples From Turkey

Branded Podcasts: The Return of Aural Content With Examples From Turkey

Emrah Gülmez
Copyright: © 2023 |Pages: 34
ISBN13: 9781668439715|ISBN10: 1668439719|ISBN13 Softcover: 9781668460917|EISBN13: 9781668439722
DOI: 10.4018/978-1-6684-3971-5.ch006
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MLA

Gülmez, Emrah. "Branded Podcasts: The Return of Aural Content With Examples From Turkey." Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape, edited by Blanca Miguélez-Juan and Gema Bonales-Daimiel, IGI Global, 2023, pp. 135-168. https://doi.org/10.4018/978-1-6684-3971-5.ch006

APA

Gülmez, E. (2023). Branded Podcasts: The Return of Aural Content With Examples From Turkey. In B. Miguélez-Juan & G. Bonales-Daimiel (Eds.), Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape (pp. 135-168). IGI Global. https://doi.org/10.4018/978-1-6684-3971-5.ch006

Chicago

Gülmez, Emrah. "Branded Podcasts: The Return of Aural Content With Examples From Turkey." In Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape, edited by Blanca Miguélez-Juan and Gema Bonales-Daimiel, 135-168. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-3971-5.ch006

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Abstract

Branded podcasts are podcast contents created by brands to entertain, provide information, or raise awareness about specific topics and aim to create a positive attitude on target audiences towards the brand. Branded podcasts do not directly advertise the brand. Branded podcasts try to create a positive attitude towards the brand with valuable, useful, or entertaining content for the consumer. The issue that needs to be taken into consideration for brands in the branded podcast is the harmony between the content and the identity and personality of the brand. Today, it is seen that many branded podcasts attract attention and create an audience. In this context, brands' podcasts are now included in many platforms' most listened podcasts lists. It is tried to explain how brands create content with branded podcasts with successful examples from Turkey in this chapter. Six branded podcasts that are on the shortlist at the Power Podcast Awards, which is the podcast awards given for the first time in Turkey, are examined in this chapter.

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