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Contemporary Marketing Techniques for Cannabis Entrepreneurs

Contemporary Marketing Techniques for Cannabis Entrepreneurs

Andrisha Beharry Ramraj, Thobeka Nomcebo Mnyandu
Copyright: © 2023 |Pages: 15
ISBN13: 9781668463468|ISBN10: 1668463466|ISBN13 Softcover: 9781668463475|EISBN13: 9781668463482
DOI: 10.4018/978-1-6684-6346-8.ch003
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MLA

Ramraj, Andrisha Beharry, and Thobeka Nomcebo Mnyandu. "Contemporary Marketing Techniques for Cannabis Entrepreneurs." Rapid Innovation and Development in the Global Cannabis Market, edited by Pfano Mashau and Jabulani Nyawo, IGI Global, 2023, pp. 37-51. https://doi.org/10.4018/978-1-6684-6346-8.ch003

APA

Ramraj, A. B. & Mnyandu, T. N. (2023). Contemporary Marketing Techniques for Cannabis Entrepreneurs. In P. Mashau & J. Nyawo (Eds.), Rapid Innovation and Development in the Global Cannabis Market (pp. 37-51). IGI Global. https://doi.org/10.4018/978-1-6684-6346-8.ch003

Chicago

Ramraj, Andrisha Beharry, and Thobeka Nomcebo Mnyandu. "Contemporary Marketing Techniques for Cannabis Entrepreneurs." In Rapid Innovation and Development in the Global Cannabis Market, edited by Pfano Mashau and Jabulani Nyawo, 37-51. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-6346-8.ch003

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Abstract

The legal cannabis industry has been the fastest-growing industry in the United States of America and across the world. The marketing structure for cannabis production, supply, and sale in the USA was underground and illegal for the majority of the twentieth century. This study aims to identify the online and offline marketing techniques providing opportunities for cannabis entrepreneurs. This study was conducted using the desktop research method to identify the online and offline marketing techniques for cannabis entrepreneurs and the analysis of challenges faced by entrepreneurs in the marketing of cannabis.

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