Welcome to the InfoSci Platform
Dynamics of User-Generated Content in Industry 4.0

Dynamics of User-Generated Content in Industry 4.0

Anshu Rani, Ruchika Sharma, Pavithra S., Raghvendra Kumar Singh
Copyright: © 2023 |Pages: 19
ISBN13: 9781799892205|ISBN10: 1799892204|EISBN13: 9781799892212
DOI: 10.4018/978-1-7998-9220-5.ch064
Cite Chapter Cite Chapter

MLA

Rani, Anshu, et al. "Dynamics of User-Generated Content in Industry 4.0." Encyclopedia of Data Science and Machine Learning, edited by John Wang, IGI Global, 2023, pp. 1108-1126. https://doi.org/10.4018/978-1-7998-9220-5.ch064

APA

Rani, A., Sharma, R., S., P., & Singh, R. K. (2023). Dynamics of User-Generated Content in Industry 4.0. In J. Wang (Ed.), Encyclopedia of Data Science and Machine Learning (pp. 1108-1126). IGI Global. https://doi.org/10.4018/978-1-7998-9220-5.ch064

Chicago

Rani, Anshu, et al. "Dynamics of User-Generated Content in Industry 4.0." In Encyclopedia of Data Science and Machine Learning, edited by John Wang, 1108-1126. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-7998-9220-5.ch064

Export Reference

Mendeley
Favorite

Abstract

User-generated content (UGC) has grown in popularity in recent times. The researchers have examined the significance of UGC on consumer behaviour in the era of Industry 4.0. Therefore, measuring UGC in eWOM communication will allow stakeholders to evaluate their effectiveness on the internet and amplify the digital process needed to perform modern marketing. A comprehensive literature review has been conducted to piece together the disparate pieces of knowledge to comprehend the entire conceptual framework of UGC. Several research papers have been classified into seven categories, each of which could elaborate on the concepts of UGC, eWOM, UGC/eWOM effect, factors of source credibility, factors of content credibility, receiver's behaviour, and platform credibility in order to conceptualize the concept under consideration. The goal is to connect ideas available in the literature and offer a comprehensive picture of UGC by focusing on the future research perspective. UGC and eWOM will let firms strategize their resources and effort.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.