Welcome to the InfoSci Platform
Beyond the Business Model Canvas Universe: A Critical Exploration of the BMC Language

Beyond the Business Model Canvas Universe: A Critical Exploration of the BMC Language

Nicolai Nybye, Katarina Ellborg
Copyright: © 2023 |Pages: 20
ISBN13: 9781668448953|ISBN10: 1668448955|EISBN13: 9781668448960
DOI: 10.4018/978-1-6684-4895-3.ch002
Cite Chapter Cite Chapter

MLA

Nybye, Nicolai, and Katarina Ellborg. "Beyond the Business Model Canvas Universe: A Critical Exploration of the BMC Language." Handbook of Research on Business Model Innovation Through Disruption and Digitalization, edited by Erik Stavnsager Rasmussen and Nicolaj Hannesbo Petersen, IGI Global, 2023, pp. 22-41. https://doi.org/10.4018/978-1-6684-4895-3.ch002

APA

Nybye, N. & Ellborg, K. (2023). Beyond the Business Model Canvas Universe: A Critical Exploration of the BMC Language. In E. Rasmussen & N. Petersen (Eds.), Handbook of Research on Business Model Innovation Through Disruption and Digitalization (pp. 22-41). IGI Global. https://doi.org/10.4018/978-1-6684-4895-3.ch002

Chicago

Nybye, Nicolai, and Katarina Ellborg. "Beyond the Business Model Canvas Universe: A Critical Exploration of the BMC Language." In Handbook of Research on Business Model Innovation Through Disruption and Digitalization, edited by Erik Stavnsager Rasmussen and Nicolaj Hannesbo Petersen, 22-41. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-4895-3.ch002

Export Reference

Mendeley
Favorite

Abstract

The business model canvas (BMC) has become the leading way to visualize business models and an omnipresent global language in management practice and education. This chapter draws on critical entrepreneurship research and applies semiotics to conduct an analysis of the BMC language and to explore what entrepreneurship narratives unfold in the BMC. The analysis shows that the BMC language (re)emphasizes an established view of business models with an underlying planning perspective and an individualistic understanding of the (male) entrepreneur in a traditional business context. In addition, the BMC language stresses a non-critical, bright side of entrepreneurship where value is transmitted from entrepreneurs to waiting customers. The suggested semiotic method and the presented analysis of the BMC can be used by mangers and educators to reflect on what the BMC universe offers in terms of, for example, disruptive and digital perspectives, and thus the consequences for logics in new business models.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.