Welcome to the InfoSci Platform
Digital Transformation-Driven Business Model Innovation

Digital Transformation-Driven Business Model Innovation

Bernd W. Wirtz, Pascal R. M. Kubin
Copyright: © 2023 |Pages: 15
ISBN13: 9781668448953|ISBN10: 1668448955|EISBN13: 9781668448960
DOI: 10.4018/978-1-6684-4895-3.ch009
Cite Chapter Cite Chapter

MLA

Wirtz, Bernd W., and Pascal R. M. Kubin. "Digital Transformation-Driven Business Model Innovation." Handbook of Research on Business Model Innovation Through Disruption and Digitalization, edited by Erik Stavnsager Rasmussen and Nicolaj Hannesbo Petersen, IGI Global, 2023, pp. 157-171. https://doi.org/10.4018/978-1-6684-4895-3.ch009

APA

Wirtz, B. W. & Kubin, P. R. (2023). Digital Transformation-Driven Business Model Innovation. In E. Rasmussen & N. Petersen (Eds.), Handbook of Research on Business Model Innovation Through Disruption and Digitalization (pp. 157-171). IGI Global. https://doi.org/10.4018/978-1-6684-4895-3.ch009

Chicago

Wirtz, Bernd W., and Pascal R. M. Kubin. "Digital Transformation-Driven Business Model Innovation." In Handbook of Research on Business Model Innovation Through Disruption and Digitalization, edited by Erik Stavnsager Rasmussen and Nicolaj Hannesbo Petersen, 157-171. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-4895-3.ch009

Export Reference

Mendeley
Favorite

Abstract

The digital transformation is a global phenomenon that has a tremendous impact on societies and in particular businesses. The continuous changes caused by the digital transformation stimulate business model innovation (BMI). Against this background, this conceptual study analyzes how digital transformation can drive BMI and how companies can coordinate and/or mobilize their resources and strategic efforts to facilitate digital transformation-driven BMI. For this purpose, this study initially classifies different forms of the digital transformation according to their complexity and intensity. It then outlines macro, meso, and micro level catalysts of the digital transformation and their effects on business models. Drawing upon these findings, the study demonstrates that digital transformation-driven BMI should primarily target the creation of integrated digital customer interfaces. Finally, the study conceptualizes a digital transformation-driven BMI framework that supports companies in aligning their BMI efforts with the objective of creating integrated digital customer interfaces.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.