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Geo-Targeting for Enhanced Customer Experience

Geo-Targeting for Enhanced Customer Experience

Karuna Joshi-Gole
Copyright: © 2023 |Pages: 16
ISBN13: 9781668481776|ISBN10: 1668481774|ISBN13 Softcover: 9781668481783|EISBN13: 9781668481790
DOI: 10.4018/978-1-6684-8177-6.ch017
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MLA

Joshi-Gole, Karuna. "Geo-Targeting for Enhanced Customer Experience." Enhancing Customer Engagement Through Location-Based Marketing, edited by Amandeep Singh, et al., IGI Global, 2023, pp. 239-254. https://doi.org/10.4018/978-1-6684-8177-6.ch017

APA

Joshi-Gole, K. (2023). Geo-Targeting for Enhanced Customer Experience. In A. Singh, A. Mittal, & M. Unanoglu (Eds.), Enhancing Customer Engagement Through Location-Based Marketing (pp. 239-254). IGI Global. https://doi.org/10.4018/978-1-6684-8177-6.ch017

Chicago

Joshi-Gole, Karuna. "Geo-Targeting for Enhanced Customer Experience." In Enhancing Customer Engagement Through Location-Based Marketing, edited by Amandeep Singh, Amit Mittal, and Murat Unanoglu, 239-254. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8177-6.ch017

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Abstract

While the concept of geo-marketing is the conventional association of data and maps, the addition of local business listings, mobile marketing, and social media has made this kind of marketing more potent than ever. This marketing tool is now accessible to small and medium-sized enterprises as well as major corporations. From a technical perspective, a user's IP address on the internet is connected to GPS data, such as longitudes and latitudes, which are technologically mapped to geographic locations all over the world down to the city and street level. Over the past few years, there have been many indications of the development of geographic marketing. Whether a company wants it or not, a technology will become a part of our daily lives when organisations like Google, Apple, and the Wall Street investing community start to support it with investments of $100 million and more. These geo-marketing technologies are already being used by consumers to identify local businesses, services, and products, and their use will only increase.

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