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Sustainability Through Innovation: The Case of Indian Startup Thaely

Sustainability Through Innovation: The Case of Indian Startup Thaely

Mrudula Risbud, Rahul Baburao Waghmare
Copyright: © 2023 |Pages: 14
ISBN13: 9781668461235|ISBN10: 1668461234|ISBN13 Softcover: 9781668461242|EISBN13: 9781668461259
DOI: 10.4018/978-1-6684-6123-5.ch011
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MLA

Risbud, Mrudula, and Rahul Baburao Waghmare. "Sustainability Through Innovation: The Case of Indian Startup Thaely." Handbook of Research on Solving Societal Challenges Through Sustainability-Oriented Innovation, edited by Luísa Cagica Carvalho, et al., IGI Global, 2023, pp. 201-214. https://doi.org/10.4018/978-1-6684-6123-5.ch011

APA

Risbud, M. & Waghmare, R. B. (2023). Sustainability Through Innovation: The Case of Indian Startup Thaely. In L. Carvalho, P. Bogas, J. Kneipp, L. Avila, & E. Ossmane (Eds.), Handbook of Research on Solving Societal Challenges Through Sustainability-Oriented Innovation (pp. 201-214). IGI Global. https://doi.org/10.4018/978-1-6684-6123-5.ch011

Chicago

Risbud, Mrudula, and Rahul Baburao Waghmare. "Sustainability Through Innovation: The Case of Indian Startup Thaely." In Handbook of Research on Solving Societal Challenges Through Sustainability-Oriented Innovation, edited by Luísa Cagica Carvalho, et al., 201-214. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-6123-5.ch011

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Abstract

The highlighting aspect of the Indian startup ecosystem is the inclusion of startups and SMEs in the various sectors. The Indian startups vary from traditional business sectors to technology-based businesses, and from traditional to social entrepreneurs. A significant number of Indian startups have focused on solving social and environmental problems through creativity and innovation. This chapter discusses one of the social entrepreneurs, Mr. Ashay Bhave, who recently got international recognition for his innovative startup, Thaely. Thaely is involved in manufacturing sneakers from recycling plastic bags with an innovative process. This chapter used secondary data to discuss the case of innovative startup Thaely. The chapter focuses on understanding the problem identification, the innovative process of sneaker manufacturing from plastic bags & bottles, and the social and sustainable impact this startup is making on society.

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