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An Empirical Investigation of the Antecedents and Consequences of Virtual Reality Tourism Experiences in Tunisia

An Empirical Investigation of the Antecedents and Consequences of Virtual Reality Tourism Experiences in Tunisia

Amal Ben Cheikh, Hajer Hadj Salem, Amir Kotersi
Copyright: © 2023 |Pages: 20
ISBN13: 9781668467664|ISBN10: 1668467666|ISBN13 Softcover: 9781668467671|EISBN13: 9781668467688
DOI: 10.4018/978-1-6684-6766-4.ch005
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MLA

Ben Cheikh, Amal, et al. "An Empirical Investigation of the Antecedents and Consequences of Virtual Reality Tourism Experiences in Tunisia." Exploring Business Ecosystems and Innovation Capacity Building in Global Economics, edited by Mihir Joshi, et al., IGI Global, 2023, pp. 92-111. https://doi.org/10.4018/978-1-6684-6766-4.ch005

APA

Ben Cheikh, A., Salem, H. H., & Kotersi, A. (2023). An Empirical Investigation of the Antecedents and Consequences of Virtual Reality Tourism Experiences in Tunisia. In M. Joshi, M. Brahmi, L. Aldieri, & C. Vinci (Eds.), Exploring Business Ecosystems and Innovation Capacity Building in Global Economics (pp. 92-111). IGI Global. https://doi.org/10.4018/978-1-6684-6766-4.ch005

Chicago

Ben Cheikh, Amal, Hajer Hadj Salem, and Amir Kotersi. "An Empirical Investigation of the Antecedents and Consequences of Virtual Reality Tourism Experiences in Tunisia." In Exploring Business Ecosystems and Innovation Capacity Building in Global Economics, edited by Mihir Joshi, et al., 92-111. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-6766-4.ch005

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Abstract

Virtual tourism is related to the use of extended reality technologies, such as augmented reality and virtual reality, in order to generate a travel experience without the need to move from one place. Virtual reality represents one of the most interesting and promising digital technologies that offers significant benefits in numerous areas such as medicine, entertainment, training, and tourism. This research paper aims at examining the relationships between enjoyment, emotional involvement, flow, positive emotions, and VR experience on one hand. On the other hand, it investigates the linkage between VR experience and attitudes towards tourism destination. A quantitative approach is used to test the hypotheses. Simple linear regression shows that all hypotheses are accepted except for the flow state VR tourist experience that is rejected. Managerial implications will be drawn.

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