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Circular Economy as a Sustainable Development Marketing Tool

Circular Economy as a Sustainable Development Marketing Tool

Zbigniew Grzymala
Copyright: © 2023 |Pages: 15
ISBN13: 9781668486818|ISBN10: 1668486814|ISBN13 Softcover: 9781668486825|EISBN13: 9781668486832
DOI: 10.4018/978-1-6684-8681-8.ch015
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MLA

Grzymala, Zbigniew. "Circular Economy as a Sustainable Development Marketing Tool." Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing, edited by Iza Gigauri, et al., IGI Global, 2023, pp. 288-302. https://doi.org/10.4018/978-1-6684-8681-8.ch015

APA

Grzymala, Z. (2023). Circular Economy as a Sustainable Development Marketing Tool. In I. Gigauri, M. Palazzo, & M. Ferri (Eds.), Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing (pp. 288-302). IGI Global. https://doi.org/10.4018/978-1-6684-8681-8.ch015

Chicago

Grzymala, Zbigniew. "Circular Economy as a Sustainable Development Marketing Tool." In Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing, edited by Iza Gigauri, Maria Palazzo, and Maria Antonella Ferri, 288-302. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8681-8.ch015

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Abstract

The circular economy (also known as the circular economy and the circular economy) is one of the elements of the concept of sustainable development. Currently, it is most commonly described as an economy whose goal is to constantly maintain the highest value and utility of products, components, and materials in separate biological and technical cycles, and its task is ultimately to decouple economic development from the consumption of scarce resources. As humanity, we behave as if we have forgotten that we are part of the natural environment. The essence of assessing our progress has become the size of broadly understood consumption, which also pollutes our natural environment. In a sense, we have stopped observing nature, which can come to balance when it is out of balance. This chapter explores the circular economy as a sustainable development marketing tool.

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