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Systems Thinking Through Mass Customization in Response to COVID-19 in the Higher Education Context

Systems Thinking Through Mass Customization in Response to COVID-19 in the Higher Education Context

Daniel Gutmore, Al Galloway
Copyright: © 2023 |Pages: 13
ISBN13: 9781668472859|ISBN10: 1668472856|ISBN13 Softcover: 9781668472897|EISBN13: 9781668472866
DOI: 10.4018/978-1-6684-7285-9.ch008
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MLA

Gutmore, Daniel, and Al Galloway. "Systems Thinking Through Mass Customization in Response to COVID-19 in the Higher Education Context." Reimagining Systems Thinking in a Post-Pandemic World, edited by M. Elizabeth Azukas and Minkyoung Kim, IGI Global, 2023, pp. 159-171. https://doi.org/10.4018/978-1-6684-7285-9.ch008

APA

Gutmore, D. & Galloway, A. (2023). Systems Thinking Through Mass Customization in Response to COVID-19 in the Higher Education Context. In M. Azukas & M. Kim (Eds.), Reimagining Systems Thinking in a Post-Pandemic World (pp. 159-171). IGI Global. https://doi.org/10.4018/978-1-6684-7285-9.ch008

Chicago

Gutmore, Daniel, and Al Galloway. "Systems Thinking Through Mass Customization in Response to COVID-19 in the Higher Education Context." In Reimagining Systems Thinking in a Post-Pandemic World, edited by M. Elizabeth Azukas and Minkyoung Kim, 159-171. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7285-9.ch008

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Abstract

This chapter about the systemic changes that took place at one small university during the pandemic tells the story of what happened in March 2020 and how the department was positioned to address the needs of the students. The Corona-19 virus was the event that closed schools and forced the college's remote response for teaching and communication. A short survey was issued to students about their experience. The survey yielded a positive response about the department's readiness and response to the students. Yet, when looked at holistically and systemically, another paradigm emerges that resembles the mass customization concept evolving in the manufacturing and service industries for greater than 60 years. Mass customization as a systems thinking paradigm is the theoretical frame of this chapter. The mass customization paradigm is adapted from the manufacturing industry. This paradigm addresses the decision to customize products based upon customer needs.

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