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Analysis of the Communication Characteristics of Animation as Media in the Protection and Inheritance of Cultural Heritage

Analysis of the Communication Characteristics of Animation as Media in the Protection and Inheritance of Cultural Heritage

Yali Zhang, Zahid Yousaf, Jin Xu, Shahbaz Aslam
Copyright: © 2023 |Pages: 13
ISBN13: 9781668480939|ISBN10: 166848093X|ISBN13 Softcover: 9781668480946|EISBN13: 9781668480953
DOI: 10.4018/978-1-6684-8093-9.ch012
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MLA

Zhang, Yali, et al. "Analysis of the Communication Characteristics of Animation as Media in the Protection and Inheritance of Cultural Heritage." Handbook of Research on Deconstructing Culture and Communication in the Global South, edited by Desmond Onyemechi Okocha, et al., IGI Global, 2023, pp. 174-186. https://doi.org/10.4018/978-1-6684-8093-9.ch012

APA

Zhang, Y., Yousaf, Z., Xu, J., & Aslam, S. (2023). Analysis of the Communication Characteristics of Animation as Media in the Protection and Inheritance of Cultural Heritage. In D. Okocha, M. Yousaf, & M. Onobe (Eds.), Handbook of Research on Deconstructing Culture and Communication in the Global South (pp. 174-186). IGI Global. https://doi.org/10.4018/978-1-6684-8093-9.ch012

Chicago

Zhang, Yali, et al. "Analysis of the Communication Characteristics of Animation as Media in the Protection and Inheritance of Cultural Heritage." In Handbook of Research on Deconstructing Culture and Communication in the Global South, edited by Desmond Onyemechi Okocha, Muhammad Yousaf, and Melchizedec J. Onobe, 174-186. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8093-9.ch012

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Abstract

In today's era, both worldwide and in China, the use of animation techniques for disseminating, displaying, and reproducing cultural heritage information is becoming increasingly common. This chapter aims to address two primary objectives. Firstly, it seeks to investigate the feasibility of utilizing animation as a medium of communication. Secondly, it aims to examine the distinctive communication characteristics and advantages of animation compared to other methods of media, such as pictures, text, and video, within the context of digitizing cultural heritage. This chapter will discuss and analyze the above questions and explore the applicability and inevitability of animation as a medium in the process of cultural heritage digitization from the perspective of three variables between communication science and animation arts—communication mission, communication ecology, and communication terminal—to provide interdisciplinary research ideas and foundation for the theoretical development of cultural heritage digitization, communication science, and animation.

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