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Nation Branding Through a Community Identity Process

Nation Branding Through a Community Identity Process

Sharon Nunoo, Claudia E. Henninger
Copyright: © 2023 |Pages: 15
ISBN13: 9781668459027|ISBN10: 1668459027|ISBN13 Softcover: 9781668459065|EISBN13: 9781668459034
DOI: 10.4018/978-1-6684-5902-7.ch012
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MLA

Nunoo, Sharon, and Claudia E. Henninger. "Nation Branding Through a Community Identity Process." Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches, edited by Andreas Masouras, et al., IGI Global, 2023, pp. 256-270. https://doi.org/10.4018/978-1-6684-5902-7.ch012

APA

Nunoo, S. & Henninger, C. E. (2023). Nation Branding Through a Community Identity Process. In A. Masouras, S. Daskou, V. Pistikou, D. Dimitriou, & T. Friesner (Eds.), Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches (pp. 256-270). IGI Global. https://doi.org/10.4018/978-1-6684-5902-7.ch012

Chicago

Nunoo, Sharon, and Claudia E. Henninger. "Nation Branding Through a Community Identity Process." In Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches, edited by Andreas Masouras, et al., 256-270. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5902-7.ch012

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Abstract

This research focuses on nation branding through the lens of the community identity creation process. The authors draw on a case study approach and contribute to knowledge by evaluating how the identity creation process of a community can foster the nation branding and promotion process. The case study chosen for this chapter is Bonwire, a textile weaving community in Ghana located within the Ashanti region. Seeing as Bonwire plays a key role within Ghana, as it is intertwined with the nation's identity, it is interesting to explore how the identity creation process can impact the nation identity and branding process of a nation.

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