Welcome to the InfoSci Platform
The Use of Digital Technologies for Traceability: An Analysis of Consumer and Firm Perceptions

The Use of Digital Technologies for Traceability: An Analysis of Consumer and Firm Perceptions

Francesco Pacchera, Chiara Cagnetti, Mariagrazia Provenzano, Tommaso Gallo, Cecilia Silvestri
Copyright: © 2023 |Pages: 23
ISBN13: 9781668483510|ISBN10: 1668483513|ISBN13 Softcover: 9781668483527|EISBN13: 9781668483534
DOI: 10.4018/978-1-6684-8351-0.ch006
Cite Chapter Cite Chapter

MLA

Pacchera, Francesco, et al. "The Use of Digital Technologies for Traceability: An Analysis of Consumer and Firm Perceptions." The Role of Brands in an Era of Over-Information, edited by Ricardo Fontes Correia, et al., IGI Global, 2023, pp. 123-145. https://doi.org/10.4018/978-1-6684-8351-0.ch006

APA

Pacchera, F., Cagnetti, C., Provenzano, M., Gallo, T., & Silvestri, C. (2023). The Use of Digital Technologies for Traceability: An Analysis of Consumer and Firm Perceptions. In R. Correia, D. Venciūtė, & B. Sousa (Eds.), The Role of Brands in an Era of Over-Information (pp. 123-145). IGI Global. https://doi.org/10.4018/978-1-6684-8351-0.ch006

Chicago

Pacchera, Francesco, et al. "The Use of Digital Technologies for Traceability: An Analysis of Consumer and Firm Perceptions." In The Role of Brands in an Era of Over-Information, edited by Ricardo Fontes Correia, Dominyka Venciūtė, and Bruno Miguel Sousa, 123-145. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8351-0.ch006

Export Reference

Mendeley
Favorite

Abstract

Digital transformation (DT) affects companies' competitiveness mainly in terms of innovation, efficiency, and cost reduction and affects global value chains in specialization, geographic scope, governance, and upgrading. In food, digital tools can improve competitive advantage by supporting companies in ensuring food quality and safety. However, many companies still struggle to respond adequately to DT challenges by adopting new technology concepts as a trend and not a real company imperative, misallocating internal resources and capabilities around technology, and expecting good results. There are no studies in the literature that consider both the adoption of digital technologies and consumer perception in the olive oil sector at the same time. This study has two purposes. The first is to analyse the use of digital technologies by companies in the olive oil sector, and the second is to understand consumer perceptions of the use of digital technologies in traceability.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.