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Soft Power and the Olympics: Opportunities and Challenges

Soft Power and the Olympics: Opportunities and Challenges

Sureyya Yigit
Copyright: © 2023 |Pages: 16
ISBN13: 9798369302507|ISBN13 Softcover: 9798369302514|EISBN13: 9798369302521
DOI: 10.4018/979-8-3693-0250-7.ch013
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MLA

Yigit, Sureyya. "Soft Power and the Olympics: Opportunities and Challenges." Global Perspectives on Soft Power Management in Business, edited by Kannapat Kankaew, IGI Global, 2023, pp. 261-276. https://doi.org/10.4018/979-8-3693-0250-7.ch013

APA

Yigit, S. (2023). Soft Power and the Olympics: Opportunities and Challenges. In K. Kankaew (Ed.), Global Perspectives on Soft Power Management in Business (pp. 261-276). IGI Global. https://doi.org/10.4018/979-8-3693-0250-7.ch013

Chicago

Yigit, Sureyya. "Soft Power and the Olympics: Opportunities and Challenges." In Global Perspectives on Soft Power Management in Business, edited by Kannapat Kankaew, 261-276. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/979-8-3693-0250-7.ch013

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Abstract

The explanation of the post-cold war era in international relations has been characterised by using the notion of soft power. Originally put forth by Joseph Nye, it provides a highly useful conceptual approach to understanding and explaining the foreign policy behaviour of states. The attractiveness of soft power also enables it to be utilised to shed light on international non-governmental organisations such as the International Olympic Committee. Relying on historical case studies and clarification concerning sports diplomacy, this chapter evaluates the challenges and opportunities the Olympic movement faces regarding soft power.

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