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Potential Applications of Transmedia Storytelling for Fostering SDG Awareness and Action

Potential Applications of Transmedia Storytelling for Fostering SDG Awareness and Action

Jamie Neil Coles
Copyright: © 2024 |Pages: 19
ISBN13: 9781668489840|ISBN10: 1668489848|ISBN13 Softcover: 9781668489857|EISBN13: 9781668489864
DOI: 10.4018/978-1-6684-8984-0.ch006
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MLA

Coles, Jamie Neil. "Potential Applications of Transmedia Storytelling for Fostering SDG Awareness and Action." Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Veiga Pereira, et al., IGI Global, 2024, pp. 104-122. https://doi.org/10.4018/978-1-6684-8984-0.ch006

APA

Coles, J. N. (2024). Potential Applications of Transmedia Storytelling for Fostering SDG Awareness and Action. In I. Pereira, P. Pires, & J. Santos (Eds.), Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs (pp. 104-122). IGI Global. https://doi.org/10.4018/978-1-6684-8984-0.ch006

Chicago

Coles, Jamie Neil. "Potential Applications of Transmedia Storytelling for Fostering SDG Awareness and Action." In Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Veiga Pereira, Paulo Botelho Pires, and José Duarte Santos, 104-122. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/978-1-6684-8984-0.ch006

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Abstract

Transmedia storytelling is a method of reaching fandoms and communities by telling interconnected stories across different platforms and mediums, offering audiences a multitude of touchpoints through which to enter the story for a unique experience of how a narrative unfolds. This method of storytelling has been successfully employed by entertainment franchises such as Marvel, Star Wars, and Game of Thrones, but has also proven beneficial as marketing and even educational approaches. In this chapter, the author will discuss the foundations of transmedia storytelling and how such an approach could be used to better understanding and attitudes towards SDGs.

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