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The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern

The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern

Zaila Oliveira, Sara Teixeira, Sara Teixeira, Sandrina F. Teixeira
Copyright: © 2024 |Pages: 25
ISBN13: 9781668492772|ISBN10: 1668492776|ISBN13 Softcover: 9781668492789|EISBN13: 9781668492796
DOI: 10.4018/978-1-6684-9277-2.ch008
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MLA

Oliveira, Zaila, et al. "The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern." Sustainable Consumption Experience and Business Models in the Modern World, edited by Maria Amélia Machado Carvalho and Maria Antónia Rodrigues, IGI Global, 2024, pp. 165-189. https://doi.org/10.4018/978-1-6684-9277-2.ch008

APA

Oliveira, Z., Teixeira, S., Teixeira, S., & Teixeira, S. F. (2024). The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern. In M. Machado Carvalho & M. Rodrigues (Eds.), Sustainable Consumption Experience and Business Models in the Modern World (pp. 165-189). IGI Global. https://doi.org/10.4018/978-1-6684-9277-2.ch008

Chicago

Oliveira, Zaila, et al. "The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern." In Sustainable Consumption Experience and Business Models in the Modern World, edited by Maria Amélia Machado Carvalho and Maria Antónia Rodrigues, 165-189. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/978-1-6684-9277-2.ch008

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Abstract

Nowadays, environmental problems have been accentuated by the scarcity of natural resources, climate change, pollution levels, and waste. As a result, consumers have become more environmentally responsible and opt for green products. The research question arises: How do environmental and health concerns influence consumers' attitude towards green cosmetics? This chapter includes a survey of Portuguese consumers with green cosmetics purchasing habits. The methodology adopted was quantitative, using questionnaires via Google Forms. The data obtained were analysed using SPSS Statistical Package (n=141). The data collected helped to highlight that environmental and health concerns influence consumer attitudes towards green cosmetics. The insights produced by this chapter represent an asset for researchers, business managers, and marketing professionals, especially those working with green cosmetics.

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