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Evaluating Match of Firm and Customer Resources to Maximize Value

Evaluating Match of Firm and Customer Resources to Maximize Value

Ebru Kuzgun, Gulden Asugman
Copyright: © 2024 |Pages: 22
ISBN13: 9781668484791|ISBN10: 166848479X|ISBN13 Softcover: 9781668484807|EISBN13: 9781668484814
DOI: 10.4018/978-1-6684-8479-1.ch004
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MLA

Kuzgun, Ebru, and Gulden Asugman. "Evaluating Match of Firm and Customer Resources to Maximize Value." Promoting Value Creation Through Organizational Effectiveness and Development, edited by Thais González-Torres and José-Luis Rodríguez-Sánchez, IGI Global, 2024, pp. 68-89. https://doi.org/10.4018/978-1-6684-8479-1.ch004

APA

Kuzgun, E. & Asugman, G. (2024). Evaluating Match of Firm and Customer Resources to Maximize Value. In T. González-Torres & J. Rodríguez-Sánchez (Eds.), Promoting Value Creation Through Organizational Effectiveness and Development (pp. 68-89). IGI Global. https://doi.org/10.4018/978-1-6684-8479-1.ch004

Chicago

Kuzgun, Ebru, and Gulden Asugman. "Evaluating Match of Firm and Customer Resources to Maximize Value." In Promoting Value Creation Through Organizational Effectiveness and Development, edited by Thais González-Torres and José-Luis Rodríguez-Sánchez, 68-89. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/978-1-6684-8479-1.ch004

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Abstract

This chapter discusses the fundamental role of the match of firm and customer resource utilization capabilities for organizational effectiveness in value co-creation with a marketing perspective. A model is developed by applying both internal and external approaches to provide firms with an integrative strategic tool for evaluating their current value creation effectiveness. The proposed model maps out the emergence of different types of value based on the extent that firm and customers' resource utilization capabilities match.

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