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Enhancing Customer Trust and Loyalty in the Pakistani Food Delivery Sector Through AI-Driven Blockchain Supply Chain

Enhancing Customer Trust and Loyalty in the Pakistani Food Delivery Sector Through AI-Driven Blockchain Supply Chain

Muhammad Inshal, Mirza A. Haq, Pervaiz Akhtar
Copyright: © 2024 |Pages: 29
ISBN13: 9798369304822|ISBN13 Softcover: 9798369304860|EISBN13: 9798369304839
DOI: 10.4018/979-8-3693-0482-2.ch010
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MLA

Inshal, Muhammad, et al. "Enhancing Customer Trust and Loyalty in the Pakistani Food Delivery Sector Through AI-Driven Blockchain Supply Chain." Achieving Secure and Transparent Supply Chains With Blockchain Technology, edited by Mustafa Rehman Khan, et al., IGI Global, 2024, pp. 160-188. https://doi.org/10.4018/979-8-3693-0482-2.ch010

APA

Inshal, M., Haq, M. A., & Akhtar, P. (2024). Enhancing Customer Trust and Loyalty in the Pakistani Food Delivery Sector Through AI-Driven Blockchain Supply Chain. In M. Khan, N. Khan, & A. Ghouri (Eds.), Achieving Secure and Transparent Supply Chains With Blockchain Technology (pp. 160-188). IGI Global. https://doi.org/10.4018/979-8-3693-0482-2.ch010

Chicago

Inshal, Muhammad, Mirza A. Haq, and Pervaiz Akhtar. "Enhancing Customer Trust and Loyalty in the Pakistani Food Delivery Sector Through AI-Driven Blockchain Supply Chain." In Achieving Secure and Transparent Supply Chains With Blockchain Technology, edited by Mustafa Rehman Khan, Naveed Rehman Khan, and Arsalan Mujahid Ghouri, 160-188. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-0482-2.ch010

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Abstract

The digital transformation of industries, including the food delivery sector, has led to new challenges and opportunities. This comprehensive study explores into the complexities faced by Pakistan's food delivery industry, highlighting trust issues and customer loyalty. By integrating AI-driven blockchain technology, the purpose is to enhance credibility, transparency, and customer satisfaction within the sector. The research discloses a spectrum of challenges, ranging from food safety concerns to preservation of halal integrity. The amalgamation of AI-driven blockchain technology arises as a potential solution to such challenges, presenting real-time insights, boosted traceability, and enhanced accountability. However, ethical considerations associated with user consent, data privacy and fairness of algorithm must be addressed. The comprehensive analysis of the study led to conclusion that a balanced approach is crucial for unleashing the potential of it in revolutionizing Pakistan's food delivery sector, takes into account both technological benefits and ethical implications.

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