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Perspectives of Digital Marketing for the Restaurant Industry

Perspectives of Digital Marketing for the Restaurant Industry

Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das
Copyright: © 2024 |Pages: 17
ISBN13: 9798369308554|ISBN13 Softcover: 9798369344583|EISBN13: 9798369308561
DOI: 10.4018/979-8-3693-0855-4.ch009
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MLA

Talukder, Mohammad Badruddoza, et al. "Perspectives of Digital Marketing for the Restaurant Industry." Advancements in Socialized and Digital Media Communications, edited by Gülbuğ Erol and Michael Kuyucu, IGI Global, 2024, pp. 118-134. https://doi.org/10.4018/979-8-3693-0855-4.ch009

APA

Talukder, M. B., Kumar, S., & Das, I. R. (2024). Perspectives of Digital Marketing for the Restaurant Industry. In G. Erol & M. Kuyucu (Eds.), Advancements in Socialized and Digital Media Communications (pp. 118-134). IGI Global. https://doi.org/10.4018/979-8-3693-0855-4.ch009

Chicago

Talukder, Mohammad Badruddoza, Sanjeev Kumar, and Iva Rani Das. "Perspectives of Digital Marketing for the Restaurant Industry." In Advancements in Socialized and Digital Media Communications, edited by Gülbuğ Erol and Michael Kuyucu, 118-134. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-0855-4.ch009

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Abstract

Digital marketing tactics are now an essential part of the restaurant business. They offer a variety of ways to connect with customers, build a brand, and grow the business. This chapter examines the various perspectives on how digital marketing can be implemented in the food industry. It supplements our prior understanding of the subject by providing new and informative data. The chapter emphasizes the significance of cultivating a proficient online identity and brand, utilizing social media platforms for marketing and advertising objectives, actively managing online feedback and reviews, collaborating with influencers and food bloggers, integrating online ordering and delivery, and employing data analysis methodologies for tailoring marketing campaigns. A comprehensive analysis from all angles provides helpful insights into the best practices for digital advertising in the restaurant industry. In the digital age, restaurant owners and marketers can enhance visibility, attract new customers, and build long-term client relationships by adopting these approaches.

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