Welcome to the InfoSci Platform
Innovative Digital Marketing in Business

Innovative Digital Marketing in Business

Albérico Travassos Rosário, Joana Carmo Dias
Copyright: © 2024 |Pages: 35
ISBN13: 9798369312315|ISBN13 Softcover: 9798369345511|EISBN13: 9798369312322
DOI: 10.4018/979-8-3693-1231-5.ch001
Cite Chapter Cite Chapter

MLA

Rosário, Albérico Travassos, and Joana Carmo Dias. "Innovative Digital Marketing in Business." Contemporary Trends in Innovative Marketing Strategies, edited by Belem Barbosa, IGI Global, 2024, pp. 1-35. https://doi.org/10.4018/979-8-3693-1231-5.ch001

APA

Rosário, A. T. & Dias, J. C. (2024). Innovative Digital Marketing in Business. In B. Barbosa (Ed.), Contemporary Trends in Innovative Marketing Strategies (pp. 1-35). IGI Global. https://doi.org/10.4018/979-8-3693-1231-5.ch001

Chicago

Rosário, Albérico Travassos, and Joana Carmo Dias. "Innovative Digital Marketing in Business." In Contemporary Trends in Innovative Marketing Strategies, edited by Belem Barbosa, 1-35. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1231-5.ch001

Export Reference

Mendeley
Favorite

Abstract

Innovative digital marketing strategies are essential for businesses to stay competitive and reach their target audience effectively in the digital age. Augmented reality and virtual reality can provide immersive and interactive experiences for customers. Businesses can use these technologies for product demonstrations, virtual showrooms, or interactive advertising campaigns. User-generated content and influencers can help you reach a wider audience and build trust with their followers. Highlight your company's commitment to social responsibility and sustainability in your marketing efforts. Innovation in digital marketing involves staying updated with the latest technologies and trends and being willing to experiment with new strategies. Based on the above, it is intended to systematically review the bibliometric literature on how Innovative digital marketing in business uses the Scopus database with the analysis of 106 academic and/or scientific documents.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.