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Study on the Growth of the OTT Platform During Lockdown and Its Future Scope

Study on the Growth of the OTT Platform During Lockdown and Its Future Scope

Sakshi Raj
Copyright: © 2024 |Pages: 13
ISBN13: 9798369335260|ISBN13 Softcover: 9798369346266|EISBN13: 9798369335277
DOI: 10.4018/979-8-3693-3526-0.ch003
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MLA

Raj, Sakshi. "Study on the Growth of the OTT Platform During Lockdown and Its Future Scope." Exploring the Impact of OTT Media on Global Societies, edited by Nithin Kalorth, IGI Global, 2024, pp. 42-54. https://doi.org/10.4018/979-8-3693-3526-0.ch003

APA

Raj, S. (2024). Study on the Growth of the OTT Platform During Lockdown and Its Future Scope. In N. Kalorth (Ed.), Exploring the Impact of OTT Media on Global Societies (pp. 42-54). IGI Global. https://doi.org/10.4018/979-8-3693-3526-0.ch003

Chicago

Raj, Sakshi. "Study on the Growth of the OTT Platform During Lockdown and Its Future Scope." In Exploring the Impact of OTT Media on Global Societies, edited by Nithin Kalorth, 42-54. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-3526-0.ch003

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Abstract

This research tries to review the growth of OTT platforms throughout the lockdown. It's vital to understand the extent of increase within the popularity of OTT platforms throughout lockdown to understand their future scope. It's evident that, since their launch, OTT platforms have solely discovered an upward curve in their usage, and because of the pandemic and lockdown there has been exponential increase in its popularity because of the modification in consumption patterns of individuals for diversion through numerous media platforms. This analysis conducted a survey and analyzed the opinions of individuals relating to OTT platforms, their consumption patterns, and its comparison with cinema to examine if OTT platforms were slowly taking on the foremost fashionable standard medium of diversion. It had been found that individuals used OTT over the other platforms outside of TV and YouTube to pass their time or for diversion.

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