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A Review of OTT Platforms in India: Challenges and Current Status

A Review of OTT Platforms in India: Challenges and Current Status

Nitish Kumar Ojha, Abhishek Vaish
Copyright: © 2024 |Pages: 25
ISBN13: 9798369335260|ISBN13 Softcover: 9798369346266|EISBN13: 9798369335277
DOI: 10.4018/979-8-3693-3526-0.ch011
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MLA

Ojha, Nitish Kumar, and Abhishek Vaish. "A Review of OTT Platforms in India: Challenges and Current Status." Exploring the Impact of OTT Media on Global Societies, edited by Nithin Kalorth, IGI Global, 2024, pp. 192-216. https://doi.org/10.4018/979-8-3693-3526-0.ch011

APA

Ojha, N. K. & Vaish, A. (2024). A Review of OTT Platforms in India: Challenges and Current Status. In N. Kalorth (Ed.), Exploring the Impact of OTT Media on Global Societies (pp. 192-216). IGI Global. https://doi.org/10.4018/979-8-3693-3526-0.ch011

Chicago

Ojha, Nitish Kumar, and Abhishek Vaish. "A Review of OTT Platforms in India: Challenges and Current Status." In Exploring the Impact of OTT Media on Global Societies, edited by Nithin Kalorth, 192-216. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-3526-0.ch011

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Abstract

Watching movies and serials has been the best form of entertainment in India, and its policies, delivery of the content, production, and related features were regulated by the government however with the growth of technology, it sub-branched into many segments later on. In the last decade, the availability of internet technology with mobile phones and satellite televisions allowed a new form of stream-based content delivery model, termed OTT (over the top). This content delivery has enabled ‘leisure watching' in Indian society opposite to traditional binge-watching so it raised many issues at many levels, notably content delivery, content quality, accessibility, and most significantly controlling the freedom of expression under the boundary of creativity. This chapter reviews previously passed regulations, their current status matching the current situation, and the need for a new mechanism if any. This chapter also discusses the pros and cons of censorship hinges, its challenges, and the future scope for new legislation matching the ethics in the shadow of globalization.

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