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AI-Powered Marketing Strategies in the Tourism and Hospitality Sector

AI-Powered Marketing Strategies in the Tourism and Hospitality Sector

Rina Daline, Joby Thomas
Copyright: © 2024 |Pages: 20
ISBN13: 9798369319789|ISBN13 Softcover: 9798369348314|EISBN13: 9798369319796
DOI: 10.4018/979-8-3693-1978-9.ch010
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MLA

Daline, Rina, and Joby Thomas. "AI-Powered Marketing Strategies in the Tourism and Hospitality Sector." Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality, edited by Sanjeev Kumar, et al., IGI Global, 2024, pp. 223-242. https://doi.org/10.4018/979-8-3693-1978-9.ch010

APA

Daline, R. & Thomas, J. (2024). AI-Powered Marketing Strategies in the Tourism and Hospitality Sector. In S. Kumar, M. Talukder, & A. Pego (Eds.), Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality (pp. 223-242). IGI Global. https://doi.org/10.4018/979-8-3693-1978-9.ch010

Chicago

Daline, Rina, and Joby Thomas. "AI-Powered Marketing Strategies in the Tourism and Hospitality Sector." In Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality, edited by Sanjeev Kumar, Mohammad Badruddoza Talukder, and Ana Pego, 223-242. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1978-9.ch010

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Abstract

A highly competitive environment with increased demand for personalized services drives the tourism and hospitality industry to embrace immersive and intelligent technologies. Smart technologies like artificial intelligence (AI) and virtual reality (VR) assist in promotions, marketing brands, customer analysis, and ultimately leading to sustainable businesses. Marketing research is an inevitable element for any businesses that helps in understanding their customers, catering their needs, and turning them into loyal customers. Marketing strategies incorporated with smart technologies are gaining high importance in the tourism and hospitality industries due to three major outcomes such as experience enhancement, revenue improvement and effective operations. Artificial intelligence revamped the hospitality industry with customized services and tailored recommendations based on a wholesome of customer data. Virtual reality technology provides high immersive experience to boost tourism, to enhance customer experience, to influence positive travel decisions.

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