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Exploring the Role of Metaverse in Promoting Religious Tourism

Exploring the Role of Metaverse in Promoting Religious Tourism

Munir Ahmad, Muhammad Akram, Saadia Ureeb
Copyright: © 2024 |Pages: 25
ISBN13: 9798369311035|ISBN13 Softcover: 9798369347768|EISBN13: 9798369311042
DOI: 10.4018/979-8-3693-1103-5.ch003
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MLA

Ahmad, Munir, et al. "Exploring the Role of Metaverse in Promoting Religious Tourism." Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin, edited by Surabhi Singh, IGI Global, 2024, pp. 39-63. https://doi.org/10.4018/979-8-3693-1103-5.ch003

APA

Ahmad, M., Akram, M., & Ureeb, S. (2024). Exploring the Role of Metaverse in Promoting Religious Tourism. In S. Singh (Ed.), Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin (pp. 39-63). IGI Global. https://doi.org/10.4018/979-8-3693-1103-5.ch003

Chicago

Ahmad, Munir, Muhammad Akram, and Saadia Ureeb. "Exploring the Role of Metaverse in Promoting Religious Tourism." In Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin, edited by Surabhi Singh, 39-63. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1103-5.ch003

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Abstract

The Metaverse represents a revolutionary force in transforming religious tourism, demonstrating its versatile applicability in reinforcing visit intentions, advancing research, expanding resources sustainably, and transforming hospitality experiences. It serves as a catalyst for immersive education, virtual pilgrimages, community building, and facilitating religious events, transcending boundaries. However, challenges such as maintaining sacredness, preventing commercialization, ensuring authenticity, addressing ethical concerns, overcoming inclusivity issues, managing security, and navigating global regulatory compliance require careful consideration to fully harness the Metaverse's potential in religious tourism.

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