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Cultivating Transformational Leadership for Sustainable Business: A Case Study of Anand Raj's Transformative Journey Towards Zero-Waste Success

Cultivating Transformational Leadership for Sustainable Business: A Case Study of Anand Raj's Transformative Journey Towards Zero-Waste Success

Minerva Das, Kasarla Kruthi, Kasarla Shruthi
Copyright: © 2024 |Pages: 13
ISBN13: 9798369318140|ISBN13 Softcover: 9798369347492|EISBN13: 9798369318157
DOI: 10.4018/979-8-3693-1814-0.ch002
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MLA

Das, Minerva, et al. "Cultivating Transformational Leadership for Sustainable Business: A Case Study of Anand Raj's Transformative Journey Towards Zero-Waste Success." Promoting Sustainable Gastronomy Tourism and Community Development, edited by Andrea Edurne Jimenez Ruiz, et al., IGI Global, 2024, pp. 17-29. https://doi.org/10.4018/979-8-3693-1814-0.ch002

APA

Das, M., Kruthi, K., & Shruthi, K. (2024). Cultivating Transformational Leadership for Sustainable Business: A Case Study of Anand Raj's Transformative Journey Towards Zero-Waste Success. In A. Jimenez Ruiz, S. Bhartiya, & V. Bhatt (Eds.), Promoting Sustainable Gastronomy Tourism and Community Development (pp. 17-29). IGI Global. https://doi.org/10.4018/979-8-3693-1814-0.ch002

Chicago

Das, Minerva, Kasarla Kruthi, and Kasarla Shruthi. "Cultivating Transformational Leadership for Sustainable Business: A Case Study of Anand Raj's Transformative Journey Towards Zero-Waste Success." In Promoting Sustainable Gastronomy Tourism and Community Development, edited by Andrea Edurne Jimenez Ruiz, Shivam Bhartiya, and Vaibhav Bhatt, 17-29. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1814-0.ch002

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Abstract

This case study explores the transformation of Eat Raja, a zero-waste juice shop in Bengaluru, founded by Anand Raaj. It delves into the challenges and successes of embracing sustainability and transformational leadership in the food and beverage industry and examines how Eat Raja has become an inspiration for environmental change. Furthermore, it discusses how one man's vision can drive substantial positive change in society. By shedding light on Eat Raja's journey, it aims to inspire others to follow the path of sustainable and environmentally responsible business practices.

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