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Conceptualizing B2C Businesses as a New Category of Services

Conceptualizing B2C Businesses as a New Category of Services

Anil Pandya, Nikhilesh Dholakia
Copyright: © 2005 |Volume: 3 |Issue: 1 |Pages: 12
ISSN: 1539-2937|EISSN: 1539-2929|ISSN: 1539-2937|EISBN13: 9781615205349|EISSN: 1539-2929|DOI: 10.4018/jeco.2005010101
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MLA

Pandya, Anil, and Nikhilesh Dholakia. "Conceptualizing B2C Businesses as a New Category of Services." JECO vol.3, no.1 2005: pp.1-12. http://doi.org/10.4018/jeco.2005010101

APA

Pandya, A. & Dholakia, N. (2005). Conceptualizing B2C Businesses as a New Category of Services. Journal of Electronic Commerce in Organizations (JECO), 3(1), 1-12. http://doi.org/10.4018/jeco.2005010101

Chicago

Pandya, Anil, and Nikhilesh Dholakia. "Conceptualizing B2C Businesses as a New Category of Services," Journal of Electronic Commerce in Organizations (JECO) 3, no.1: 1-12. http://doi.org/10.4018/jeco.2005010101

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Abstract

Conceptualizing B2C businesses as an innovative class of technology-infused services yields insights into the factors that may lead to success or failure of such businesses. Drawing from services’ marketing literature and recent thinking on Internet service metrics, this paper presents a framework for analyzing B2C businesses.

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