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A Review of Single-Item Internet Auction Literature and a Model for Future Research

A Review of Single-Item Internet Auction Literature and a Model for Future Research

Jeff Baker, Jaeki Song
Copyright: © 2007 |Volume: 5 |Issue: 1 |Pages: 26
ISSN: 1539-2937|EISSN: 1539-2929|ISSN: 1539-2937|EISBN13: 9781615205264|EISSN: 1539-2929|DOI: 10.4018/jeco.2007010103
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MLA

Baker, Jeff, and Jaeki Song. "A Review of Single-Item Internet Auction Literature and a Model for Future Research." JECO vol.5, no.1 2007: pp.43-68. http://doi.org/10.4018/jeco.2007010103

APA

Baker, J. & Song, J. (2007). A Review of Single-Item Internet Auction Literature and a Model for Future Research. Journal of Electronic Commerce in Organizations (JECO), 5(1), 43-68. http://doi.org/10.4018/jeco.2007010103

Chicago

Baker, Jeff, and Jaeki Song. "A Review of Single-Item Internet Auction Literature and a Model for Future Research," Journal of Electronic Commerce in Organizations (JECO) 5, no.1: 43-68. http://doi.org/10.4018/jeco.2007010103

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Abstract

Internet auctions have received a considerable amount of attention from researchers. We review recent empirical literature pertaining to single-item Internet auctions and observe that existing work has examined the roles of the auctioneer, bidder, and seller in Internet auctions. As this stream of research matures, research will necessarily move from concept discovery and process explanation to theory deepening. As a first step towards synthesis of findings in Internet auctions, we compile a comprehensive list of the various factors that have been examined in empirical studies and note their general impact upon auction outcome. Based upon this extant research, we propose a conceptual model of Internet auctions as a framework for structuring future work into Internet auctions. We then note the existing economic, psychological, sociological, and cognitive theoretical bases for work on Internet auctions. We conclude by highlighting the potential for behavioral economics to bring unity to Internet auction research and by calling researchers to engage in the work of forging a comprehensive theory of Internet auctions.

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