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Social Media Marketing: Web X.0 of Opportunities

Social Media Marketing: Web X.0 of Opportunities

Lemi Baruh
Copyright: © 2010 |Pages: 12
ISBN13: 9781605663685|ISBN10: 1605663689|EISBN13: 9781605663692
DOI: 10.4018/978-1-60566-368-5.ch004
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MLA

Baruh, Lemi. "Social Media Marketing: Web X.0 of Opportunities." Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends, edited by Tatyana Dumova and Richard Fiordo, IGI Global, 2010, pp. 33-44. https://doi.org/10.4018/978-1-60566-368-5.ch004

APA

Baruh, L. (2010). Social Media Marketing: Web X.0 of Opportunities. In T. Dumova & R. Fiordo (Eds.), Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (pp. 33-44). IGI Global. https://doi.org/10.4018/978-1-60566-368-5.ch004

Chicago

Baruh, Lemi. "Social Media Marketing: Web X.0 of Opportunities." In Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends, edited by Tatyana Dumova and Richard Fiordo, 33-44. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-368-5.ch004

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Abstract

In recent years social media applications, which enable consumers to contribute to the world of online content, have grown in popularity. However, this growth is yet to be transformed into a sustainable commercial model. Starting with a brief overview of existing online advertising models, this chapter discusses the opportunities available for advertisers trying to reach consumers through social media. The chapter focuses on viral marketing as a viable option for marketers, reviews recent viral marketing campaigns, and offers recommendations for a successful implementation of social media marketing. In conclusion, the author examines future trends regarding the utilization of the emerging Semantic Web in marketing online.

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