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Marketing for Children Using Social Interaction Technologies

Marketing for Children Using Social Interaction Technologies

Ruth E. Brown
Copyright: © 2010 |Pages: 11
ISBN13: 9781605663685|ISBN10: 1605663689|EISBN13: 9781605663692
DOI: 10.4018/978-1-60566-368-5.ch041
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MLA

Brown, Ruth E. "Marketing for Children Using Social Interaction Technologies." Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends, edited by Tatyana Dumova and Richard Fiordo, IGI Global, 2010, pp. 462-472. https://doi.org/10.4018/978-1-60566-368-5.ch041

APA

Brown, R. E. (2010). Marketing for Children Using Social Interaction Technologies. In T. Dumova & R. Fiordo (Eds.), Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (pp. 462-472). IGI Global. https://doi.org/10.4018/978-1-60566-368-5.ch041

Chicago

Brown, Ruth E. "Marketing for Children Using Social Interaction Technologies." In Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends, edited by Tatyana Dumova and Richard Fiordo, 462-472. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-368-5.ch041

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Abstract

Children are spending more time online and, in most cases, this means they are using social interaction technologies. Beyond the concern for safety, another issue is gathering strength; namely, interactive marketing to children. This chapter looks at the immersive nature of interactive marketing, which can be found in blogs, chat rooms, virtual worlds, advergaming, and other forms of advertainment. The chapter also examines; the ages of targetable audiences (some of whom cannot yet read the “advertisement” label), websites for children that use interactive marketing, where and how ads are displayed, the effects of interactive marketing, the potential for data collection through interactive marketing, the lack of regulation in interactive marketing, and the future trends of interactive marketing to children.

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