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Engineering of Experience Based Trust for E-Commerce

Engineering of Experience Based Trust for E-Commerce

Zhaohao Sun, Jun Han, Dong Dong, Shuliang Zhao
Copyright: © 2010 |Pages: 26
ISBN13: 9781605666693|ISBN10: 1605666696|EISBN13: 9781605666709
DOI: 10.4018/978-1-60566-669-3.ch014
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MLA

Sun, Zhaohao, et al. "Engineering of Experience Based Trust for E-Commerce." Handbook of Research on Complex Dynamic Process Management: Techniques for Adaptability in Turbulent Environments, edited by Minhong Wang and Zhaohao Sun, IGI Global, 2010, pp. 342-367. https://doi.org/10.4018/978-1-60566-669-3.ch014

APA

Sun, Z., Han, J., Dong, D., & Zhao, S. (2010). Engineering of Experience Based Trust for E-Commerce. In M. Wang & Z. Sun (Eds.), Handbook of Research on Complex Dynamic Process Management: Techniques for Adaptability in Turbulent Environments (pp. 342-367). IGI Global. https://doi.org/10.4018/978-1-60566-669-3.ch014

Chicago

Sun, Zhaohao, et al. "Engineering of Experience Based Trust for E-Commerce." In Handbook of Research on Complex Dynamic Process Management: Techniques for Adaptability in Turbulent Environments, edited by Minhong Wang and Zhaohao Sun, 342-367. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-669-3.ch014

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Abstract

Trust is significant for sustainable development of e-commerce and has received increasing attention in e-commerce, multiagent systems (MAS), and artificial intelligence (AI). However, little attention has been given to the theoretical foundation and intelligent techniques for trust in e-commerce from a viewpoint of intelligent systems and engineering. This chapter will fill this gap by examining engineering of experience-based trust in e-commerce from the viewpoint of intelligent systems. It looks at knowledgebased trust, inference-based trust and their interrelationships with experience-based trust. It also examines scalable trust in e-commerce. It proposes a knowledge based model of trust in e-commerce and a system architecture for METSE: a multiagent system for experience-based trust in e-commerce. The proposed approach in this chapter will facilitate research and development of trust, multiagent systems, e-commerce and e-services.

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