Welcome to the InfoSci Platform
Reference Hub15
Measuring the Acceptance of Internet Technology by Consumers

Measuring the Acceptance of Internet Technology by Consumers

Donald L. Amoroso, Scott Hunsinger
Copyright: © 2009 |Volume: 1 |Issue: 3 |Pages: 34
ISSN: 1937-9633|EISSN: 1937-9641|ISSN: 1937-9633|EISBN13: 9781616920869|EISSN: 1937-9641|DOI: 10.4018/jea.2009092903
Cite Article Cite Article

MLA

Amoroso, Donald L., and Scott Hunsinger. "Measuring the Acceptance of Internet Technology by Consumers." IJEA vol.1, no.3 2009: pp.48-81. http://doi.org/10.4018/jea.2009092903

APA

Amoroso, D. L. & Hunsinger, S. (2009). Measuring the Acceptance of Internet Technology by Consumers. International Journal of E-Adoption (IJEA), 1(3), 48-81. http://doi.org/10.4018/jea.2009092903

Chicago

Amoroso, Donald L., and Scott Hunsinger. "Measuring the Acceptance of Internet Technology by Consumers," International Journal of E-Adoption (IJEA) 1, no.3: 48-81. http://doi.org/10.4018/jea.2009092903

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers. We developed a modified TAM for the acceptance of Internet-based technologies by consumers. We retained the original constructs from the TAM and included additional constructs from previous literature including gender, experience, complexity, and voluntariness. We developed a survey instrument using existing scales from prior TAM instruments and modified them where appropriate. The instrument yielded respectable reliability and construct validity. The findings suggest that the modified TAM is a good predictor of consumer behavior in using the Internet. We found that attitude toward using the Internet acts as a strong predictor of behavioral intention to use, and actual usage of Internet technologies. Future researchers can use the resultant instrument to test how consumers adopt and accept Internet-based applications.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.