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A Review of Methodologies for Analyzing Websites

Danielle Booth, Bernard J. Jansen

Source Title: Web Technologies: Concepts, Methodologies, Tools, and Applications

ISBN13: 9781605669823|ISBN10: 1605669822|EISBN13: 9781605669830

DOI: 10.4018/978-1-60566-982-3.ch009

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MLA

Booth, Danielle, and Bernard J. Jansen. "A Review of Methodologies for Analyzing Websites." Web Technologies: Concepts, Methodologies, Tools, and Applications, edited by Arthur Tatnall, IGI Global, 2010, pp. 145-166. https://doi.org/10.4018/978-1-60566-982-3.ch009

APA

Booth, D. & Jansen, B. J. (2010). A Review of Methodologies for Analyzing Websites. In A. Tatnall (Ed.), Web Technologies: Concepts, Methodologies, Tools, and Applications (pp. 145-166). IGI Global. https://doi.org/10.4018/978-1-60566-982-3.ch009

Chicago

Booth, Danielle, and Bernard J. Jansen. "A Review of Methodologies for Analyzing Websites." In Web Technologies: Concepts, Methodologies, Tools, and Applications, edited by Arthur Tatnall, 145-166. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-982-3.ch009

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Abstract

This chapter is an overview of the process of Web analytics for Websites. It outlines how visitor information such as number of visitors and visit duration can be collected using log files and page tagging. This information is then combined to create meaningful key performance indicators that are tailored not only to the business goals of the company running the Website but also to the goals and content of the Website. Finally, this chapter presents several analytic tools and explains how to choose the right tool for the needs of the Website. The ultimate goal of this chapter is to provide methods for increasing revenue and customer satisfaction through careful analysis of visitor interaction with a Website.

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A Review of Methodologies for Analyzing Websites

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