Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler

Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler

Javier Soriano, David Lizcano, Marcos Reyes, Fernando Alonso, Genoveva López
ISBN13: 9781605669823|ISBN10: 1605669822|EISBN13: 9781605669830
DOI: 10.4018/978-1-60566-982-3.ch090
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MLA

Soriano, Javier, et al. "Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler." Web Technologies: Concepts, Methodologies, Tools, and Applications, edited by Arthur Tatnall, IGI Global, 2010, pp. 1663-1695. https://doi.org/10.4018/978-1-60566-982-3.ch090

APA

Soriano, J., Lizcano, D., Reyes, M., Alonso, F., & López, G. (2010). Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler. In A. Tatnall (Ed.), Web Technologies: Concepts, Methodologies, Tools, and Applications (pp. 1663-1695). IGI Global. https://doi.org/10.4018/978-1-60566-982-3.ch090

Chicago

Soriano, Javier, et al. "Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler." In Web Technologies: Concepts, Methodologies, Tools, and Applications, edited by Arthur Tatnall, 1663-1695. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-982-3.ch090

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Abstract

The Web is becoming in many respects a powerful tool for supporting business strategy as companies are quickly becoming more and more reliant on new Web-based technologies to capitalize on new business opportunities. However, this introduces additional managerial problems and risks that have to be taken into consideration, if they are not to be left behind. In this chapter we explore the Web’s present and future potential in relation to information sharing, knowledge management, innovation management, and the automation of cross-organizational business transactions. The suggested approach will provide entrepreneurs, managers, and IT leaders with guidance on how to adopt the latest Web 2.0-based technologies in their everyday work with a view to setting up a business Web strategy. Specifically, Enterprise 2.0 is presented as a key enabler for businesses to expand their ecosystems and partnerships. Enterprise 2.0 also acts as a catalyst for improving innovation processes and knowledge work.

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