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The Use of Photographs on Consumer Generated Content Websites: Practical Implications for Destination Image Analysis

The Use of Photographs on Consumer Generated Content Websites: Practical Implications for Destination Image Analysis

Doris Schmallegger, Dean Carson, Damien Jacobsen
Copyright: © 2010 |Pages: 18
ISBN13: 9781605668185|ISBN10: 1605668184|ISBN13 Softcover: 9781616924614|EISBN13: 9781605668192
DOI: 10.4018/978-1-60566-818-5.ch014
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MLA

Schmallegger, Doris, et al. "The Use of Photographs on Consumer Generated Content Websites: Practical Implications for Destination Image Analysis." Tourism Informatics: Visual Travel Recommender Systems, Social Communities, and User Interface Design, edited by Nalin Sharda, IGI Global, 2010, pp. 243-260. https://doi.org/10.4018/978-1-60566-818-5.ch014

APA

Schmallegger, D., Carson, D., & Jacobsen, D. (2010). The Use of Photographs on Consumer Generated Content Websites: Practical Implications for Destination Image Analysis. In N. Sharda (Ed.), Tourism Informatics: Visual Travel Recommender Systems, Social Communities, and User Interface Design (pp. 243-260). IGI Global. https://doi.org/10.4018/978-1-60566-818-5.ch014

Chicago

Schmallegger, Doris, Dean Carson, and Damien Jacobsen. "The Use of Photographs on Consumer Generated Content Websites: Practical Implications for Destination Image Analysis." In Tourism Informatics: Visual Travel Recommender Systems, Social Communities, and User Interface Design, edited by Nalin Sharda, 243-260. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-818-5.ch014

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Abstract

Word-of-mouth is an important source of information for tourists making decisions about what destinations to visit. Word-of-mouth has a strong influence on shaping the image of a destination, particularly for remote destinations which are in part characterised by limited market penetration in terms of more formal marketing communications. There has been some research situating consumer generated content in Web 2.0 applications as word-of-mouth that has the potential to influence destination images for some destinations and among some markets. Less attention has been paid to consumer generated photographs although photographs and other non-text media are becoming increasingly pervasive on Web 2.0 websites. This chapter argues that photographs make a substantial contribution to word-of-mouth exchange online, and that there is a need for tools to help destinations interpret photographic content. Mapping photographs to Echtner and Ritchie’s (1993) destination image framework is one approach that shows some promise as it allows for comparison between the images projected by marketing bodies and consumers.

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