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Resource Implications of Manufacturer- Customer Interactions in Mass Customization

Resource Implications of Manufacturer- Customer Interactions in Mass Customization

Emmanuel T. Kodzi Jr., Rado Gazo
Copyright: © 2010 |Pages: 12
ISBN13: 9781605662602|ISBN10: 1605662607|EISBN13: 9781605662619
DOI: 10.4018/978-1-60566-260-2.ch003
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MLA

Kodzi Jr., Emmanuel T., and Rado Gazo. "Resource Implications of Manufacturer- Customer Interactions in Mass Customization." Mass Customization for Personalized Communication Environments: Integrating Human Factors, edited by Constantinos Mourlas and Panagiotis Germanakos, IGI Global, 2010, pp. 23-34. https://doi.org/10.4018/978-1-60566-260-2.ch003

APA

Kodzi Jr., E. T. & Gazo, R. (2010). Resource Implications of Manufacturer- Customer Interactions in Mass Customization. In C. Mourlas & P. Germanakos (Eds.), Mass Customization for Personalized Communication Environments: Integrating Human Factors (pp. 23-34). IGI Global. https://doi.org/10.4018/978-1-60566-260-2.ch003

Chicago

Kodzi Jr., Emmanuel T., and Rado Gazo. "Resource Implications of Manufacturer- Customer Interactions in Mass Customization." In Mass Customization for Personalized Communication Environments: Integrating Human Factors, edited by Constantinos Mourlas and Panagiotis Germanakos, 23-34. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-260-2.ch003

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Abstract

This chapter explores the relationship between the capabilities of a manufacturing system and the participation of end-users in order determination. Using a simulated customer-direct mode for the customization of selected wood products, the authors examine manufacturing system attributes that enhance direct interaction with customers. The authors discuss strategic implications of the choice of customization-mode on fundamental resource requirements, and set out practical recommendations for deploying mass customization as a competitive strategy. End-user participation in configuring customized products requires that beyond desirable attributes such as agility in manufacturing systems, compelling service capability be developed to enhance customer experience.

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