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The BI-Based Organization

The BI-Based Organization

Barbara Wixom, Hugh Watson
Copyright: © 2010 |Volume: 1 |Issue: 1 |Pages: 16
ISSN: 1947-3591|EISSN: 1947-3605|ISSN: 1947-3591|EISBN13: 9781616929695|EISSN: 1947-3605|DOI: 10.4018/jbir.2010071702
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MLA

Wixom, Barbara, and Hugh Watson. "The BI-Based Organization." IJBIR vol.1, no.1 2010: pp.13-28. http://doi.org/10.4018/jbir.2010071702

APA

Wixom, B. & Watson, H. (2010). The BI-Based Organization. International Journal of Business Intelligence Research (IJBIR), 1(1), 13-28. http://doi.org/10.4018/jbir.2010071702

Chicago

Wixom, Barbara, and Hugh Watson. "The BI-Based Organization," International Journal of Business Intelligence Research (IJBIR) 1, no.1: 13-28. http://doi.org/10.4018/jbir.2010071702

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Abstract

Business intelligence (BI) is an umbrella term that is commonly used to describe the technologies, applications, and processes for gathering, storing, accessing, and analyzing data to help users make better decisions. For BI-based firms, BI is a prerequisite for competing in the marketplace. Though there are several possible BI targets, it is important to understand how they differ in terms of strategic vision, level of sponsorship, required resources, impact on people and processes, and benefits. Some companies like Harrah’s Entertainment, Continental Airlines, Norfolk Southern, and Blue Cross and Blue Shield of North Carolina are exemplars of BI best practices. Despite the progress made with BI, there are still many opportunities for academic research.

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