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Assessing the Total Cost of Ownership of Virtual Communities: The Case of the Berlin Stock Exchange

Assessing the Total Cost of Ownership of Virtual Communities: The Case of the Berlin Stock Exchange

Jan vom Brocke, Christian Sonnenberg, Christoph Lattemann, Stefan Stieglitz
Copyright: © 2010 |Pages: 21
ISBN13: 9781605663845|ISBN10: 1605663840|EISBN13: 9781605663852
DOI: 10.4018/978-1-60566-384-5.ch040
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MLA

vom Brocke, Jan, et al. "Assessing the Total Cost of Ownership of Virtual Communities: The Case of the Berlin Stock Exchange." Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications, edited by San Murugesan, IGI Global, 2010, pp. 699-719. https://doi.org/10.4018/978-1-60566-384-5.ch040

APA

vom Brocke, J., Sonnenberg, C., Lattemann, C., & Stieglitz, S. (2010). Assessing the Total Cost of Ownership of Virtual Communities: The Case of the Berlin Stock Exchange. In S. Murugesan (Ed.), Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications (pp. 699-719). IGI Global. https://doi.org/10.4018/978-1-60566-384-5.ch040

Chicago

vom Brocke, Jan, et al. "Assessing the Total Cost of Ownership of Virtual Communities: The Case of the Berlin Stock Exchange." In Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications, edited by San Murugesan, 699-719. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-384-5.ch040

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Abstract

The usage of social software and virtual community platforms opens up opportunities to bridge the gap between customers and companies and to integrate customers into the value-added process. Ideas generated by members of a virtual community can be utilized to improve and to innovate a company’s value adding activities. However, the implementation and operation of virtual communities may have a considerable impact on financial performance measures of a company. Hence, to measure the profitability of a virtual community appropriately, means of efficiency calculations have to be employed. The objective of this chapter is, therefore, to develop a measurement framework to evaluate the financial performance of a virtual community. The focus is on calculating the total cost of ownership. After introducing a general measurement framework, a particular measurement system is derived from the framework and is subsequently applied to a real life example of the Berlin Stock Exchange.

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