Welcome to the InfoSci Platform
Marketing for Children Using Social Interaction Technologies

Marketing for Children Using Social Interaction Technologies

Ruth E. Brown
Copyright: © 2010 |Pages: 12
ISBN13: 9781605669847|ISBN10: 1605669849|EISBN13: 9781605669854
DOI: 10.4018/978-1-60566-984-7.ch082
Cite Chapter Cite Chapter

MLA

Brown, Ruth E. "Marketing for Children Using Social Interaction Technologies." Social Computing: Concepts, Methodologies, Tools, and Applications, edited by Subhasish Dasgupta, IGI Global, 2010, pp. 1305-1316. https://doi.org/10.4018/978-1-60566-984-7.ch082

APA

Brown, R. E. (2010). Marketing for Children Using Social Interaction Technologies. In S. Dasgupta (Ed.), Social Computing: Concepts, Methodologies, Tools, and Applications (pp. 1305-1316). IGI Global. https://doi.org/10.4018/978-1-60566-984-7.ch082

Chicago

Brown, Ruth E. "Marketing for Children Using Social Interaction Technologies." In Social Computing: Concepts, Methodologies, Tools, and Applications, edited by Subhasish Dasgupta, 1305-1316. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-984-7.ch082

Export Reference

Mendeley
Favorite

Abstract

Children are spending more time online and, in most cases, this means they are using social interaction technologies. Beyond the concern for safety, another issue is gathering strength: namely, interactive marketing to children. This chapter looks at the immersive nature of interactive marketing, which can be found in blogs, chat rooms, virtual worlds, advergaming, and other forms of advertainment. The chapter also examines: the ages of targetable audiences (some of whom cannot yet read the “advertisement” label), websites for children that use interactive marketing, where and how ads are displayed, the effects of interactive marketing, the potential for data collection through interactive marketing, the lack of regulation in interactive marketing, and the future trends of interactive marketing to children.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.