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An Integrated Business Model Innovation Approach: It is Not All about Product and Process Innovation

An Integrated Business Model Innovation Approach: It is Not All about Product and Process Innovation

Roman Boutellier, Markus Eurich, Patricia Hurschler
Copyright: © 2010 |Pages: 16
ISBN13: 9781615205974|ISBN10: 1615205977|ISBN13 Softcover: 9781616922498|EISBN13: 9781615205981
DOI: 10.4018/978-1-61520-597-4.ch001
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MLA

Boutellier, Roman, et al. "An Integrated Business Model Innovation Approach: It is Not All about Product and Process Innovation." E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology, edited by Tobias Kollmann, et al., IGI Global, 2010, pp. 1-16. https://doi.org/10.4018/978-1-61520-597-4.ch001

APA

Boutellier, R., Eurich, M., & Hurschler, P. (2010). An Integrated Business Model Innovation Approach: It is Not All about Product and Process Innovation. In T. Kollmann, A. Kuckertz, & C. Stöckmann (Eds.), E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology (pp. 1-16). IGI Global. https://doi.org/10.4018/978-1-61520-597-4.ch001

Chicago

Boutellier, Roman, Markus Eurich, and Patricia Hurschler. "An Integrated Business Model Innovation Approach: It is Not All about Product and Process Innovation." In E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology, edited by Tobias Kollmann, Andreas Kuckertz, and Christoph Stöckmann, 1-16. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-597-4.ch001

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Abstract

This chapter will foster the understanding of business model innovation with a focus on the Information and Communication Technology (ICT) industry and e-entrepreneurship. A general overview of business models and their elements as well as an introduction to innovation alternatives will provide the necessary background for business model innovation. On the basis of Schumpeterian innovation, this chapter will pioneer in describing business model innovation as addendum to Abernathy’s and Utterback’s dynamic model of process and product innovation. Thereby an integrated business model innovation approach will be initiated overcoming the drawbacks of unilateral innovation. The integrated business model innovation approach proposes a framework for long-term differentiation and competitive advantages. Different examples, in particular ICT-ventures, will clarify the effect of integrated business model innovation.

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