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Internationalization Strategy in New E-Ventures: Towards A General Model and New Research Agenda

Internationalization Strategy in New E-Ventures: Towards A General Model and New Research Agenda

María Gracia García Soto, Antonia Mercedes García Cabrera
Copyright: © 2010 |Pages: 27
ISBN13: 9781615205974|ISBN10: 1615205977|EISBN13: 9781615205981
DOI: 10.4018/978-1-61520-597-4.ch002
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MLA

Soto, María Gracia García, and Antonia Mercedes García Cabrera. "Internationalization Strategy in New E-Ventures: Towards A General Model and New Research Agenda." E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology, edited by Tobias Kollmann, et al., IGI Global, 2010, pp. 17-43. https://doi.org/10.4018/978-1-61520-597-4.ch002

APA

Soto, M. G. & Cabrera, A. M. (2010). Internationalization Strategy in New E-Ventures: Towards A General Model and New Research Agenda. In T. Kollmann, A. Kuckertz, & C. Stöckmann (Eds.), E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology (pp. 17-43). IGI Global. https://doi.org/10.4018/978-1-61520-597-4.ch002

Chicago

Soto, María Gracia García, and Antonia Mercedes García Cabrera. "Internationalization Strategy in New E-Ventures: Towards A General Model and New Research Agenda." In E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology, edited by Tobias Kollmann, Andreas Kuckertz, and Christoph Stöckmann, 17-43. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-597-4.ch002

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Abstract

Recent literature highlights the fact that research in the fields of internationalization and entrepreneurship appears to overlook the internal and external context in which the international strategies are conceived. That oversight occurs even though the international activity of new ventures needs to be understood within the context and requirements of the respective industry. That gap is accentuated when we focus our interest on the electronic business industry since the literature contains no models conceived to explain the advantage and the process of the internationalization of new e-ventures. This work contributes to filling that gap by answering two basic questions: (1) what is it about e-ventures that allows them to compete globally? and (2) what is it about e-ventures that makes it a specific mix of strategy shaping processes necessary to formulate a born global strategy?

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