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Creating Value Through Entrepreneurship: The Case of Artificial Intelligent Agents

Creating Value Through Entrepreneurship: The Case of Artificial Intelligent Agents

Andrea Bikfalvi, Christian Serarols Tarrés, Josep Lluís de la Rosa Esteva
Copyright: © 2010 |Pages: 19
ISBN13: 9781615205974|ISBN10: 1615205977|EISBN13: 9781615205981
DOI: 10.4018/978-1-61520-597-4.ch018
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MLA

Bikfalvi, Andrea, et al. "Creating Value Through Entrepreneurship: The Case of Artificial Intelligent Agents." E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology, edited by Tobias Kollmann, et al., IGI Global, 2010, pp. 316-334. https://doi.org/10.4018/978-1-61520-597-4.ch018

APA

Bikfalvi, A., Tarrés, C. S., & Esteva, J. L. (2010). Creating Value Through Entrepreneurship: The Case of Artificial Intelligent Agents. In T. Kollmann, A. Kuckertz, & C. Stöckmann (Eds.), E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology (pp. 316-334). IGI Global. https://doi.org/10.4018/978-1-61520-597-4.ch018

Chicago

Bikfalvi, Andrea, Christian Serarols Tarrés, and Josep Lluís de la Rosa Esteva. "Creating Value Through Entrepreneurship: The Case of Artificial Intelligent Agents." In E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology, edited by Tobias Kollmann, Andreas Kuckertz, and Christoph Stöckmann, 316-334. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-597-4.ch018

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Abstract

The present case study describes the creation and development process of ARTIFICIAL INTELLIGENT AGENTS, S.L. (AIA), a company spun-off from the University of Girona (Spain). It describes all phases, from concept to implementation, and the problems and challenges faced by the entrepreneurial team composed of academics and professionals. AIA provides living proof of how a research group can become a company. It lays out the path from developing a technology in the field of human automation attempting to sell a user-friendly technology that would help customer intelligence and management. AIA targeted at Internet companies in general, as well as traditional businesses that used customer relationship management (CRM) extensively in their daily operations. After having developed their main product and survived financial difficulty, the company stood at crossroads and a decision regarding its strategic future had to be taken.

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