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Third Party Internet Seals: Reviewing the Effects on Online Consumer Trust

Third Party Internet Seals: Reviewing the Effects on Online Consumer Trust

Peter Kerkhof, Guda van Noort
Copyright: © 2010 |Pages: 8
ISBN13: 9781615206117|ISBN10: 1615206116|EISBN13: 9781615206124
DOI: 10.4018/978-1-61520-611-7.ch069
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MLA

Kerkhof, Peter, and Guda van Noort. "Third Party Internet Seals: Reviewing the Effects on Online Consumer Trust." Encyclopedia of E-Business Development and Management in the Global Economy, edited by In Lee, IGI Global, 2010, pp. 701-708. https://doi.org/10.4018/978-1-61520-611-7.ch069

APA

Kerkhof, P. & van Noort, G. (2010). Third Party Internet Seals: Reviewing the Effects on Online Consumer Trust. In I. Lee (Ed.), Encyclopedia of E-Business Development and Management in the Global Economy (pp. 701-708). IGI Global. https://doi.org/10.4018/978-1-61520-611-7.ch069

Chicago

Kerkhof, Peter, and Guda van Noort. "Third Party Internet Seals: Reviewing the Effects on Online Consumer Trust." In Encyclopedia of E-Business Development and Management in the Global Economy, edited by In Lee, 701-708. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-611-7.ch069

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Abstract

Buying online is still perceived as risky. A key strategy of online marketers to increase consumer trust in online ordering is to display privacy and security seals on their web sites. Although research indicates that these Internet seals do not necessarily mean better safety for online consumers, findings of several other studies demonstrated that these safety cues do influence consumer responses. The goal of this chapter is to provide the reader with an overview of findings regarding the persuasiveness of Internet seals and to reflect upon possible explanatory mechanisms for these effects. Future research directions and managerial implications for e-business are provided.

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