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Recommender Systems: An Overview

Recommender Systems: An Overview

Young Park
Copyright: © 2010 |Pages: 10
ISBN13: 9781615206117|ISBN10: 1615206116|EISBN13: 9781615206124
DOI: 10.4018/978-1-61520-611-7.ch123
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MLA

Park, Young. "Recommender Systems: An Overview." Encyclopedia of E-Business Development and Management in the Global Economy, edited by In Lee, IGI Global, 2010, pp. 1221-1230. https://doi.org/10.4018/978-1-61520-611-7.ch123

APA

Park, Y. (2010). Recommender Systems: An Overview. In I. Lee (Ed.), Encyclopedia of E-Business Development and Management in the Global Economy (pp. 1221-1230). IGI Global. https://doi.org/10.4018/978-1-61520-611-7.ch123

Chicago

Park, Young. "Recommender Systems: An Overview." In Encyclopedia of E-Business Development and Management in the Global Economy, edited by In Lee, 1221-1230. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-611-7.ch123

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Abstract

With the explosive growth of goods and services available on the Web through e-commerce, it is increasingly difficult for consumers to find the right products or services. Recommender systems provide consumers with personalized recommendations of goods or services and thus help them find relevant goods or services in the information overload. Since they were introduced a decade ago, recommendation technologies have made significant progress. This article presents a brief overview of recommender systems as an effective and powerful personalization tool in the e-commerce environment. Current major recommendation approaches are described and reviewed within a single unifying recommendation model and future directions are also discussed. Recommender systems and technologies will continue to have an essential role in future e-commerce and e-business.

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