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Search Engines: Past, Present and Future

Search Engines: Past, Present and Future

Patrick Reid, Des Laffey
Copyright: © 2010 |Pages: 10
ISBN13: 9781615206117|ISBN10: 1615206116|EISBN13: 9781615206124
DOI: 10.4018/978-1-61520-611-7.ch126
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MLA

Reid, Patrick, and Des Laffey. "Search Engines: Past, Present and Future." Encyclopedia of E-Business Development and Management in the Global Economy, edited by In Lee, IGI Global, 2010, pp. 1256-1265. https://doi.org/10.4018/978-1-61520-611-7.ch126

APA

Reid, P. & Laffey, D. (2010). Search Engines: Past, Present and Future. In I. Lee (Ed.), Encyclopedia of E-Business Development and Management in the Global Economy (pp. 1256-1265). IGI Global. https://doi.org/10.4018/978-1-61520-611-7.ch126

Chicago

Reid, Patrick, and Des Laffey. "Search Engines: Past, Present and Future." In Encyclopedia of E-Business Development and Management in the Global Economy, edited by In Lee, 1256-1265. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-611-7.ch126

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Abstract

This chapter covers key issues in the area of search engines. It shows the importance of search by explaining what search engines are and their significance to business and society. The mechanics of search are outlined which includes developments to the current age. The search market is then covered which stresses Google’s dominance of most national markets. Search engine optimization is then analysed looking at the key factors which determine position. The chapter also looks at the key funding mechanism for search, paid search advertisements. Finally, the article looks at emerging issues in search, including rich media and mobile, and privacy issues.

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