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Web Page Adaptation and Presentation for Mobile Phones

Web Page Adaptation and Presentation for Mobile Phones

Yuki Arase, Takahiro Hara, Shojiro Nishio
Copyright: © 2010 |Pages: 23
ISBN13: 9781615207619|ISBN10: 1615207619|EISBN13: 9781615207626
DOI: 10.4018/978-1-61520-761-9.ch012
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MLA

Arase, Yuki, et al. "Web Page Adaptation and Presentation for Mobile Phones." Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies, edited by Wen-Chen Hu and Yanjun Zuo, IGI Global, 2010, pp. 240-262. https://doi.org/10.4018/978-1-61520-761-9.ch012

APA

Arase, Y., Hara, T., & Nishio, S. (2010). Web Page Adaptation and Presentation for Mobile Phones. In W. Hu & Y. Zuo (Eds.), Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies (pp. 240-262). IGI Global. https://doi.org/10.4018/978-1-61520-761-9.ch012

Chicago

Arase, Yuki, Takahiro Hara, and Shojiro Nishio. "Web Page Adaptation and Presentation for Mobile Phones." In Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies, edited by Wen-Chen Hu and Yanjun Zuo, 240-262. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-761-9.ch012

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Abstract

According to the explosive growth of mobile phones, mobile Web has been a part of our life. People can access the Web with their mobile phones and obtain information anywhere and anytime. This trend will stimulate the coming of mobile commerce, where people look for and purchase products on the Web whenever they want. Mobile Web is one of the key technologies for mobile commerce. However, since mobile phones have to be handheld, their interface is strictly limited. Users have to browse large-sized Web pages designed for large displays with a small screen and poor input capability of mobile phones. Additionally, considering mobile users browse Web pages in various situations, users’ needs towards presentation functionalities may different depending on their browsing situations. To provide comfortable Web browsing experience under these constraints, we have proposed two systems for mobile phone users. One system provides various presentation functions for Web browsing so that users can select appropriate ones based on their browsing situations. The other system provides functions to navigate users within a Web page so that they can find the information of their interest without getting lost in the page. In this chapter, we briefly introduce designs of these systems and introduce results of user experiments, through which we show that our systems can reduce users’ burden on mobile Web by enabling to select appropriate presentation functions adapted to their situations and by navigating them on a large Web page with the entertaining interface.

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