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A Comparative Review of Handheld Devices Internet Connectivity Revenue Models to Support Mobile Learning

A Comparative Review of Handheld Devices Internet Connectivity Revenue Models to Support Mobile Learning

Phillip Olla
Copyright: © 2010 |Pages: 14
ISBN13: 9781615207619|ISBN10: 1615207619|ISBN13 Softcover: 9781616922542|EISBN13: 9781615207626
DOI: 10.4018/978-1-61520-761-9.ch018
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MLA

Olla, Phillip. "A Comparative Review of Handheld Devices Internet Connectivity Revenue Models to Support Mobile Learning." Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies, edited by Wen-Chen Hu and Yanjun Zuo, IGI Global, 2010, pp. 343-356. https://doi.org/10.4018/978-1-61520-761-9.ch018

APA

Olla, P. (2010). A Comparative Review of Handheld Devices Internet Connectivity Revenue Models to Support Mobile Learning. In W. Hu & Y. Zuo (Eds.), Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies (pp. 343-356). IGI Global. https://doi.org/10.4018/978-1-61520-761-9.ch018

Chicago

Olla, Phillip. "A Comparative Review of Handheld Devices Internet Connectivity Revenue Models to Support Mobile Learning." In Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies, edited by Wen-Chen Hu and Yanjun Zuo, 343-356. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-761-9.ch018

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Abstract

This chapter provides a survey of mobile broadband revenue models deployed by mobile network operators in the UK, USA and Canada. The survey of exiting revenue models highlights the technology adoption trends for handheld devices by consumers and identifies the future impact of these trends on the network operators and content providers with respect to educational content. This article focuses on innovations in consumer propositions that can support the Mobile Learning phenomenon. The study reveals that the various operators aim to differentiate their consumer propositions by branding, technology devices, and flexible pricing structures. From the results of the study it is clear that the current continuous convergence of multimedia applications, information services, digital networks, and devices will likely lead to an increase in adoption of Mobile learning systems in the UK, Canada and the USA especially as the price per bandwidth drops and new innovative connectivity options are deployed such as built in mobile broadband processor in laptops and consumer devices.

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